S1 Episode 1: Breaking into the International Market with Jose Bastos of Knok Healthcare

In the first episode of The Impact Interview, I talk to Jose Bastos, co-founder and CEO of Knok Healthcare, a dynamic telehealth business based in Porto, Portugal.  Founded in 2015, Knok has recently successfully closed a new round of funding, led by impact investors Mustard Seed, and the current health crisis has undoubtedly helped to accelerate their growth.

He tells me about the pros and cons of launching a tech start up in Portugal, how they successfully pivoted early in the journey and how they have positioned the business for international growth. He explains his focus on a simple user experience as key to growing market share, and the importance to Knok of creating a very customisable product that can be “adjusted to the reality” of diverse international customers.

Jose’s warm personality and people-oriented style are very evident, and it is clear that his family and the wider social impact of the business have been major motivating factors from the outset.

Many thanks to Alex Pitt, co-founder of Mustard Seed for making this great introduction.

Jose can be contacted at ze@knokcare.com

Links: www.knokcare.com www.mustardseed.vc