Taking a different tack this week, my guest business is founded on design innovation rather than new technology, and is destined to have a major social impact in terms of gender equality, as well as having clear benefits for health, safety and sustainability. 

Peequal is a long-awaited and much needed design innovation in the femtech space that, simply put, gives women the freedom to pee. My guests Amber Probyn and her co-founder Hazel McShane have designed the UK’s first standalone women’s urinal.  

The original motivation is to solve the issue of long queues for ladies toilets at festivals and other public events, but the potential goes far beyond that. Amber and Hazel are both recent graduates from Bristol University – completing Master’s degrees with Innovation in Anthropology and Physics respectively, and I discovered them via the Aspect Accelerator program.